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Well, just a few anyway.
In my first year, at AbelsonTaylor I’ve concepted on 11 different pitch presentations. One creative director told me that she’s never seen a new hire touch so many brands and work on so many pieces in their first year.
What can I say? I love concepting.
To create fresh, compelling narratives, I research audience motivations, personal stories, art styles, and user intent.
I want concepts to excel in the research phase. And when you find an angle that’s compassionate, curious, and motivating, it’s like no other feeling in the world. I love participating in the big ideas.