Creative. Strategic. Copywriter. A hack you can trust.

Creative. Strategic. Copywriter. A hack you can trust.

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VTech and LeapFrog

VTech and LeapFrog joined forces to become one. It makes sense. It’s a tale as old as time, a learning toy company geared towards 0-4 year olds acquires a learning toy company focusing on 5-12 year olds.

Now, how do we elevate and develop both brands separately and together? That’s where I come in.

Deliverables:

Paid and organic social media

Packaging

Website

Children’s story time podcast — pitched, but not launched

16 Digital videos

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VTech® Go! Go! Smart Wheels® Race & Play Adventure Park™ | "Go! Go! Grandpa" :15 Spot

VTech® KidiBuzz™ Smart Device For Kids | "Can I?" :30 Spot

VTech® Go! Go! Smart Wheels® Race & Play Adventure Park™ | :15 Spot

Disney Go! Go! Smart Wheels | Demo Video | VTech

VTech® Zoo Jamz Stompin' Fun Drums™ | Demo Video

VTech® Go! Go! Smart Wheels® Race & Play Adventure Park™ | Demo Video

VTech® Stroll & Discover Activity Walker™ | Demo Video

LeapFrog Scoop & Learn Ice Cream Cart™ Demo Video

VTech Story time Adventure Podcast

Digital Copy LF.png

Screen Shot 2024-01-30 at 5.44.04 PM.png

Screen Shot 2024-01-30 at 5.44.30 PM.png

Cozy kitty post.png

Fall Poem post.png

Screen Shot 2024-01-30 at 5.27.53 PM.png

Easy Peasy No Wi-Fi No problem post.png

Screen Shot 2024-01-30 at 5.29.37 PM.png

Screen Shot 2024-01-30 at 5.29.13 PM.png

Screen Shot 2024-01-30 at 5.35.40 PM.png

Screen Shot 2024-01-30 at 5.37.03 PM.png

Screen Shot 2024-01-30 at 5.37.32 PM.png

Screen Shot 2024-01-30 at 5.38.01 PM.png

All INGREZZA SPOTLIGHT HAEGARDA THE RIGHT THERAPY Eli Lilly IDELVION DTC DAVID QUINN TRUST YOUR GUT VTech & LeapFrog Medline U.S. Bank Website Humana Pharmacy Marketing Copy Humana Content Design & Digital Copy Healthcare Content Design & Strategy Jellyvision Primary Design

INGREZZA SPOTLIGHT HAEGARDA THE RIGHT THERAPY Eli Lilly IDELVION DTC DAVID QUINN TRUST YOUR GUT VTech & LeapFrog Medline U.S. Bank Website Humana Pharmacy Marketing Copy Humana Content Design & Digital Copy Healthcare Content Design & Strategy Jellyvision Primary Design