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IDELVION
Celebrity Profile: Head Coach of the NY Rangers, David Quinn
To launch the celebrity profile, we used engaging sound bites regarding his hemophilia B journey for journal ads, banner ads, social media, and an updated branded website. David Quinn has a history with hemophilia B that changed the course of his life and his message to the hemophilia community was inclusive and inspiring.
We wanted to highlight the tension and struggle in his journey while also showcasing how it changed his life in positive ways. The compassion resonates when another person can simply hear, “it was hard.” We wanted to show hope by highlighting the impact.
Seasonal social media posts:
Our client wanted to communicate the key story data, efficacy, safety, MOA, in seasonally appropriate and casual copy. We wanted to inform and be playful for the DTC social copy .