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INGREZZA DTC & HCP
Campaign: Spotlight
The Challenge: Launch an expedited 360 campaign. With a competitor set to launch a new campaign with an aggressive schedule and assertive scope—both in copy and tactic—it was important for our client to create a presence across all touch points.
The Solution:
We created the first ever social media presence for the brand, CRM emails to leverage the patient journey and experience, branded and unbranded website, banner ads, brochures, and National TV broadcast spots, cut downs.
The Outcome:
National TV broadcast spots and cut downs, reaching more than 6.63 million viewers—an average of 73% of the target audience.
Award-winning DTC social media campaign.
INGREZZA® (valbenazine) capsules 2021 reported net product sales of $1.1 billion with more than 200,000 prescriptions.
Geesh. Look at that impact.