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Trust Your Gut
No one wants to feel betrayed by their own body. Trust is built by mutual respect, communication, and ENTYVIO.
The Challenge:
Tasked with concepting a fresh take on UC & Crohn’s for a new business pitch, “Trust Your Gut” was created. Our client didn’t want the standard, run of the mill pharma commercial. They wanted to be remembered and recognized.
The Solution:
We pitched a relationship concept between our hero and her gut. We could show their relationship—their bond and tension—and how they want to trust and heal together. We had them do activities to grow their relationship. And we gave them ENTYVIO to help them communicate and get on the same page.
During the pitch, we presented storyboards, animatics, and strategic extensions for the client presentation.
Strategic extensions: Social media, print extensions
ENTYVIO - New Business Pitch
Industry: Pharmaceuticals, UC & Crohn’s